Summer In A Bottle
SimpleWine Summer Campaign 2024
To promote summer wine deals I wanted to create a series of visuals that literally would have both: summer mood and the scale of sales (big).
I was inspired by AR-powered/CGI advertising campaigns, in particular, the legendary Jacquemus' Viral Bags-On-Wheels promo. My idea was to show different summer activities where wine is a big part of the moment. The bottle is exaggerated so that the picture catches the eye and supports the message of a big discount.
The budget and timelines were tight so I decided to shoot the products in proper angles and lighting. Afterwards I integrated them into AI-generated backgrounds.
I used Photoshop (and Photoshop AI), Fuji XT-5, Capture One (tethered capture) and Midjourney.
For each channel we used different wine.
For example, for printed ads and wine shop windows we used non-alcoholic wines by the brand OddBird.
For digital, we used other wine SKUs.
Backstage & Process:
Backgrounds were generated in Midjourney. They were tweaked in Photoshop after. To understand how the wine bottle should be lightened I also used Midjourney. Bottles were shot with Fuji XT-5 and Capture One.
Thank you!
