To support the launch of Pedigree treats we created a digital campaign about ways to tell your dog you love them in their language.
We’ve paid attention to the most common moments of communication between dogs and their owners, and offered to complement those with delicious pedigree treats.
Aside from the main video, we created four separate ones, for different occasions of communication with a dog. And using HVC targeting, we showed each video in accordance with the audience’s interest and external context.
In response we got high demand, audience engagement, rapid sales growth, noticeable increase in market penetration. But most importantly we helped people express love that is pleasant for pets in a way they can understand.